SAP Customer Relationship Management (SAP CRM) is key component of SAP Business Suite and it is used not only to address an organization's short-term goals, but also helps in reducing cost and increasing decision making ability by defining future strategy. It also supports in achieving differentiated capabilities to compete effectively to meet long term objectives.

• SAP CRM Sales
• SAP CRM Marketing
• SAP CRM Analytics
• SAP CRM Service
• SAP CRM Web Channel (E Marketing, CRM Mobile, etc.)
• SAP CRM Interaction Center IC
• SAP Hybris

• It allows you to use cross-industry and industry-specific end-to-end business processes.
• You can use flexible and process-based deployment options:
  • SAP CRM – Introduction SAP CRM 2
• It provides you an open adaptable technology platform powered by SAP NetWeaver.